Saturday, August 25, 2018

Top 10 best-selling smartphone brands in the world right now

New data from Counterpoint’s Market Monitor service, shows that
global smartphone shipments declined 2% annually in Q2 2018, to
360 million units.
Samsung led the smartphone market by volume with a market share
of 20% in Q2 2018 even though it registered an annual decline
of 11% due to weak sales of its flagship Galaxy S9 series
smartphones.
Samsung will be launching its Galaxy Note 9 flagship early to
counter the string of premium segment launches by its
competitors and to gain some momentum before the launch of new
iPhone in September. It will also focus on launching newer
models with high specs in each price segment, to counter the
growing competition, Counterpoint said.
Nokia HMD, OnePlus, Tecno, Xiaomi, Infinix and Huawei were the
key fast-growing brands for the quarter. Lenovo, Gionee,
Micromax and Sony registered the highest shipment volume
declines in Q2 2018.
The top 10 players captured 79% of the market, thereby leaving
600+ brands competing for the remaining 21% of the market.
The weak smartphone demand is due to a slow-down in developed
markets like China, US and Western Europe, where replacement
cycles are lengthening.
Huawei became the top brand in a declining China market and
captured the second spot in the global smartphone shipment
rankings for the first time in a single quarter, beating Apple.
Its shipments grew 41% annually in Q2 2018. The company managed
to be the fastest growing (21%) smartphone brand amid a
declining China smartphone market, and grew fully 71% overseas.
“Huawei had a good second quarter in 2018 as it shipped more
smartphones than Apple to capture the second spot in the global
smartphone rankings, after seven years of Apple-Samsung
dominance,” said Tarun Pathak, associate director at
Counterpoint Research.
“Huawei achieved this by launching smartphones in the premium
segment and capturing the mid-tier segment with its
fast-growing Honor sub-brand. Huawei with its Honor brand is
offering a broad and recently refreshed portfolio at affordable
prices that is driving growth in the overseas market.
“Honor, which is already strong in the e-commerce segment, is
now adopting a multi-channel strategy through branded stores in
the South East Asia market. We expect store counts to increase
in the future.”
LG registered 10.2 million smartphone shipments in Q2 2018.
LG’s smartphone shipments declined 23% annually due to
decreasing sales of its mid and low segment smartphones in
North and Latin America.
Lenovo (including Motorola) captured the 8th spot with a market
share of 3%. While the Motorola brand registered an annual
growth in shipments, it was eclipsed by the decline in
Lenovo-branded smartphone shipments.
Nokia HMD captured a spot on the global top 10 smartphone
shipments ranking for the first time since its re-entry into
the smartphone market. Nokia HMD has expanded its smartphone
portfolio with a series of launches in the recent quarters,
that helped the brand increase its presence globally.
Tecno entered the global top 10 smartphone shipments ranking
for the first time. Tecno, a major brand in Middle East &
Africa, is positioning itself as a smartphone-only brand in
some of the key countries including India.
“Major Chinese brands like OPPO, vivo, Huawei are now focusing
on increasing their ASPs through gradually upgrading their
portfolio to higher price bands by bringing in features like
Artificial Intelligence, bezel-less displays, dual cameras and
with innovative industrial design and colors, materials and
finishes in the affordable premium segment,” said research
analyst, Shobhit Srivastava.
Brands in the mid-tier segment now launch multiple variants of
the same smartphone with different storage capacities, tempting
customers to spend more on a higher spec’d device. “This also
helps drive sales by increasing the portfolio breadth as well
increased margins by selling devices with a higher price
point,” Srivastava said.

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