Saturday, August 25, 2018

How to access WhatsApp’s Business API in South Africa

Global customer engagement company, Clickatell has announced
that it is officially an authorised WhatsApp Business Solution
Provider, and it is partnering with several large banks to roll
out chat banking capabilities on WhatsApp across Africa.
While WhatsApp has a global reach of over 1.5 billion users, in
the past if businesses wanted to make use of WhatsApp’s API
they had to deal with the Facebook-owned company directly,
which proved to be slow and difficult.
However, Clickatell says it is now authorised to give
businesses access to the WhatsApp Business API, which it has
already done with Absa, to roll-out the group’s recently
announced ChatBanking via WhatsApp.
“WhatsApp Business API provides the ability to send out
notifications and conduct 2-way conversations with consumers
right within WhatsApp,” the group said. “Clickatell has
integrated the API into its Connect, Touch and Transact SaaS
solutions, which makes it easy for businesses to build a
significant presence on WhatsApp.”
With Clickatell’s integrations, a business can immediately
start sending out notifications and conduct real time 2-way
customer interactions. Current customers on WhatsApp Business
solutions include Absa Bank, GTBank, First Bank of Nigeria and
United Bank of Africa.
The group said it is working with several other large
businesses across online commerce, retail, digital
entertainment and financial services to enable their presence
on WhatsApp.

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