Saturday, August 25, 2018

Altron rebrands as part of new strategy

Baanks and Loans
Listed electronics group Altron has launched its new corporate
identity, unveiling a new logo as part of strategy refresh.
According to the group, its new branding will support a new
culture at the firm, where it will focus on remaining relevant
and meeting the challenges of society today.
The rebrand comes just days after the group’s founder, Dr WP
(Bill) Venter, took the decision to retire as non-executive
director from the Altron Board.
The Altron group underwent a major restructuring process in the
2018 financial year, which saw many of its long-standing
leaders step down – including chief executive, Robbie Venter.
The group last underwent a rebranding five years ago,
where, in mid- to late-2013, after it announced a group
reorganisation into two main divisions, namely Altron TMT
(Telecommunications, Multi-media and Information Technology)
and Altron Power.
The 2013 rebrand highlighted the fundamental shift from
Altron being an investment holding company, to an operating
company.
According to CEO, Mteto Nyati, the new brand introduces a new
culture, and Altron’s path forward as “good businesses
operating under one roof”.
This is how the Altron logo has evolved over the years:
Before 2013
Old Altron logo
2013-2018
Altron generic
New

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